My personal passion & idealism are two of my strongest tools in my bag of tricks that I bring to New Media & digital media. They also are the two things that cause the most conflict in my dealings with other online marketers, net personalities & chat room moderators.
Playing devils advocate on line since my Q-Link/ Commodore days has really taught me alot but has also led to me making people feeling less than through my O.D.D. (Oppositional Defiant Disorder) counter points. I'm not one to cosign someone's misconceptions & over personalizations in the real or digital world. While I've gotten better at avoiding charged language & keeping my comments to the ideas & concepts being discussed I still get blocked, banned and misunderstood. Often.
It's an issue that has come up in many areas of my life, so recently on a call to my father I asked him if he had any insight into the matter. He laughed and recounted some stories about he'd seen me hit the same wall over and over again as a kid. Gently reminding me that I was never a kid who would be quiet when I had something to say and lucky for me I learned how to choose my battles better as I got older.
Just this morning one of my favorite online Marketers solicited through one of her personal Facebook account streams a request for her network to Add a client of her's:
"Here is an account I'm working on for SMO. Please become my friend & show us some like love!!! (Also, see my work... ) Shhhh!!!"
Dot Jenna is an amazing teacher. Many of my clients, both paid and ones in my barter network, know how much I adore her online webinars & light hearted shares. Most of what I know & use about Twitter personally and professionally I learned from watching her free webinars and by following her suggestions via her tech posts.
After I inquired about her request she informed me that she was setting up a personal account for a client:
"It is someone else's account that I am working. Look at it now. She doesn't have time to work it, so I'm going in and adding content and friends 2 x per day... 5 days a week. It's tougher than you think to get the fire started... but it will happen. I need help in the beginning though. Please like me!!! Then watch [her] popularity [as it] grows into FAME... woooo hoooo"
Well at this point it became obvious to me that the classic conflict of traditional marketing techniques and those emerging with new media had reared it's head again.
My based stance is this: More is NOT better on Facebook.
I think I went wrong with the word 'abuse'.
I just wish I didn't piss off one of my favorite Digital Diva's in this discussion.
I'm shocked you would abuse social networks so openly. What's the use of having a network of people who don't know you? I've set up accounts for Glitteratti but used their emails & personal info to set up actual connections. Let me ask you this, did you get your start with Twitter before starting to leverage Facebook? It's about quality of network & depth of connections not volume that really works.
DotJenna That's your opinion. I am helping this woman figure out what to do. Once we build her network, she can take over. We've done this for several. It's a beautiful thing. She learns from our example.
Apply...ing the same traditional marketing techniques to all your networks may not be the best long term strategy. The power of Facebook lies in it's ability to "connect and share with the people in your life" not random people your consultant found for you.
Trusted Networks are the spine of any marketer's toolbox. With this whole thread I now have to question all requests & shares from you in a new light. Social Capital/ Whuffie is a fickle thing one should always consider how they are using it.
BTW have you checked out Amplify yet? OMG it's an awesome tool! I'll send you a link if you have yet to see it's magic.See More
DotJenna She comes on and posts about her real life. It's no different than having an assistant helping to post fun and interesting content on your blog. It's her because she's committing to pay me to do the work. She cares because she's putting her money into making her Facebook page excellent.
Any who this thread aside, do you Amplify yet?
Huggs & 'Like' over and over :)
justinSee More
DotJenna I am building relationships, not a "false network of strangers." I am blessing the lives of others. I post quotes, and funny things and videos that touch people's lives and entertain them.
It's just the techniques that work to build trusted Twitter Networks are not th...e same here on Facebook.
Twitter is about data & number of connections, Facebook is about content & type of connections.
Maybe this time you'll read my post and notice I've been asking you about if you were on Amplify yet?
Again
*Huggs*
JustinSee More
