Anyone who knows me or even pays the slightest attention to my streams will know my love for Foursquare and other Geotagging applications. One of my favorite things about such info toys are the virtual reward graphics that get doled out for participating.
They take many forms depending on the marketing of each platform. Be it Badges, Stickers, Pins, Mayorships or Dukeships the companies that really excite me are the ones that offer the awardees real world benefits.
Foursquare was the first to get me hooked with this leveraging of activity participation by putting the reward tools in the hands of business owners and creating Badge Parnterships with large companies.
Taking their lead on the hugely popular Badge/Check game, Get Glue has centralized the rewards system while throwing their sights on Music, Film, Written Word, Locations & Topics.
You earn stickers for checking, reviewing or giving the 'Like' thumbs up to things. These stickers once you've collected more then seven you can trade them in for physical versions mailed free to you.
Rumor has it that they will be partnering with book publishers to allow users to trade them for free books & media items.
Good news for you Social entertainment fanatics. One of the sites that we wax lyrical about on this here blog, Get Glue, have just released a growth update and boy is it good news. For those of you that don’t know, GetGlue is a social network for entertainment. GetGlue users check-in to their entertainment, get personalized recommendations and earn exclusive rewards from top entertainment brands.
GetGlue have seen over 8,000,000 unique ratings and check-ins during the month of August and have passed 600,000 users. The social site has seen 20x growth so far in 2010. This is huge news for advocates of social entertainment. It confirms what some of us have been preaching about the potential there for brands that adopt this technology. To show you the hunger out there from brands to get users checking into their movies and shows, here’s a snapshot of the big-wigs that have just signed up with GetGlue.
MSNBC
The Last Word with Lawrence O’Donnell is a new show that will be offering stickers and rewards for checking in. MSNBC will also be offering rewards for The Rachel Maddow Show, Countdown with Keith Olbermann, Hardball with Chris Matthews and The Ed Show. For GetGlue fans who watch multiple MSNBC shows, there will also be network fan stickers.
Disney
Most notably, Tron 3D is featured in this batch of badges and rewards which hits the social entertainment demographic nicely, but Disney have also included their new animated movie, Tangled in there.
HGTV
A relative unknown here, checking into House Hunters can earn you stickers. They’ve two tiers of users going from first time buyers (one check in) to Seasoned Hunter (multiple check ins). A very nice idea indeed.
Discovery
GetGlue have announced rewards for Discovery Channel and Animal Planet fans. In addition to the network fan stickers, Discovery is also offering stickers for fans of their hit shows – Myth Busters and Storm Chasers.
AMC
The entire AMC line-up can now get you some rewards for checking in. That includes the ever popular Mad Men, but also Breaking Bad, Rubicon, and very soon to be the new ‘The Walking Dead’ mini-series. Check out some of the Mad Men badges. They’ve a kick ass cocktails badge along with the new Sterling Cooper Draper Price logo.
Read more at www.simplyzesty.com
